Holmes Place also placed an order to make another European online and BTL campaign pointing out the spring Detox programme. The aim was to help people with their spring body and mind cleansing. The process was set in the way to make people register in the application that would provide them with special tips for detox including healthy diet and tips for healthy exercising. The application served as a generator of leads for further very successful sale. This campaign took place in Germany, Austria, Poland and Switzerland.